marketing
marketing
Marketing Your Book
Our basic publicity services include the creation of a press release, a notification of the book to major retailers and publishing outlets, and a one-minute video for posting on the internet. All books published by Byblio Press also appear on our website’s bookstore and list of books published. Optional services are also provided for an additional fee (see Optional Services, Publicity/Marketing). Authors are responsible for arranging other marketing activities on their own, and we can recommend others who can help sell your book more broadly.
Disclaimer: Byblio Press does not guarantee book sales or royalties.
How to Avoid Fraudulent Agents & Publishing Scams
Once a book is published, authors associated with self-publishing companies will probably be contacted by people who offer to market the book or be your literary agent (book promoter or author representative). While some of these offers come from legitimate businesses, most come from those who have hidden agendas and may be scams. They may misrepresent themselves as being affiliated with legitimate companies (literary agencies, traditional book publishers, movie production studios) and flatter an author about the high quality of their book. Some will call and not say anything or ask to confirm you are the author of a book, but they are simply confirming that your phone number works and you are the author. Your name and phone number are then given to others who will contact you.
How to Avoid Fraudulent Agents & Publishing Scams
Once a book is published, authors associated with self-publishing companies will probably be contacted by people who offer to market the book or be your literary agent (book promoter or author representative). While some of these offers come from legitimate businesses, most come from those who have hidden agendas and may be scams. They may misrepresent themselves as being affiliated with legitimate companies (literary agencies, traditional book publishers, movie production studios) and flatter an author about the high quality of their book. Some will call and not say anything or ask to confirm you are the author of a book, but they are simply confirming that your phone number works and you are the author. Your name and phone number are then given to others who will contact you.
How to Avoid Fraudulent Agents & Publishing Scams
Once a book is published, authors associated with self-publishing companies will probably be contacted by people who offer to market the book or be your literary agent (book promoter or author representative). While some of these offers come from legitimate businesses, most come from those who have hidden agendas and may be scams. They may misrepresent themselves as being affiliated with legitimate companies (literary agencies, traditional book publishers, movie production studios) and flatter an author about the high quality of their book. Some will call and not say anything or ask to confirm you are the author of a book, but they are simply confirming that your phone number works and you are the author. Your name and phone number are then given to others who will contact you.
Some of the common claims scam artists say to authors include the following:
Their book scouts have highlighted your book and see its marketing and sales potential.
Your book was flagged by a Hollywood company that has production budget to make your book into a movie or TV show, and they will help you get a contract with these companies or put your book in the company’s database, which will help you get a deal.
They will help you increase your sales but you must first republish or update the book with their company.
Their book scouts have highlighted your book and see its marketing and sales potential.
Your book was flagged by a Hollywood company that has production budget to make your book into a movie or TV show, and they will help you get a contract with these companies or put your book in the company’s database, which will help you get a deal.
They will help you increase your sales but you must first republish or update the book with their company.
Their book scouts have highlighted your book and see its marketing and sales potential.
Your book was flagged by a Hollywood company that has production budget to make your book into a movie or TV show, and they will help you get a contract with these companies or put your book in the company’s database, which will help you get a deal.
They will help you increase your sales but you must first republish or update the book with their company.
These scammers can be very convincing and may use the names of real agents, trademarks, and logos in their emails to appear legitimate. Real literary agents won’t advertise or send authors unsolicited emails and won’t request a fee before doing their work. Scammers use flattery and promises to entice new authors to work with them and pay for their services, which they probably won’t fulfill after they get your money. They may initially work well with a client but then ask for more money for other services that are not provided in a timely manner, if at all.
Be aware of these marketing and scam tactics and be very careful to engage with anybody who uses them. Before discussing or purchasing any services with anybody who contacts you, research them thoroughly to verify who they are and what they do. Check websites or information in the public domain. Look closely at the email addresses and websites noted in their emails to see if there are minor differences from what is normal, which is a tipoff that they are being deceptive. They may not use good English and may start their communications without using your name. Common email providers, such as those with Gmail and Yahoo accounts, are not used by legitimate individuals, and the usual ending for a company (.com) may be shortened to just two letters (.co). DO NOT provide payment or bank information to anybody or entity whose identity you have not verified.
Finally, some legitimate companies offer to market your book in various ways (e.g., book fairs, TV and radio shows or ads). Some want you to republish your book with their company and say you need to change the price of your book to increase sales, and they will do this for a fee. These types of services are usually paid in advance, and their services usually do not generate enough additional sales to cover the initial cost of their services, let alone cover any of your additional costs (e.g., expenses related to attending a book fair to sign books). While Byblio Press provides limited marketing services, we can provide authors with the names of legitimate individuals and companies that do.
These scammers can be very convincing and may use the names of real agents, trademarks, and logos in their emails to appear legitimate. Real literary agents won’t advertise or send authors unsolicited emails and won’t request a fee before doing their work. Scammers use flattery and promises to entice new authors to work with them and pay for their services, which they probably won’t fulfill after they get your money. They may initially work well with a client but then ask for more money for other services that are not provided in a timely manner, if at all.
Be aware of these marketing and scam tactics and be very careful to engage with anybody who uses them. Before discussing or purchasing any services with anybody who contacts you, research them thoroughly to verify who they are and what they do. Check websites or information in the public domain. Look closely at the email addresses and websites noted in their emails to see if there are minor differences from what is normal, which is a tipoff that they are being deceptive. They may not use good English and may start their communications without using your name. Common email providers, such as those with Gmail and Yahoo accounts, are not used by legitimate individuals, and the usual ending for a company (.com) may be shortened to just two letters (.co). DO NOT provide payment or bank information to anybody or entity whose identity you have not verified.
Finally, some legitimate companies offer to market your book in various ways (e.g., book fairs, TV and radio shows or ads). Some want you to republish your book with their company and say you need to change the price of your book to increase sales, and they will do this for a fee. These types of services are usually paid in advance, and their services usually do not generate enough additional sales to cover the initial cost of their services, let alone cover any of your additional costs (e.g., expenses related to attending a book fair to sign books). While Byblio Press provides limited marketing services, we can provide authors with the names of legitimate individuals and companies that do.
These scammers can be very convincing and may use the names of real agents, trademarks, and logos in their emails to appear legitimate. Real literary agents won’t advertise or send authors unsolicited emails and won’t request a fee before doing their work. Scammers use flattery and promises to entice new authors to work with them and pay for their services, which they probably won’t fulfill after they get your money. They may initially work well with a client but then ask for more money for other services that are not provided in a timely manner, if at all.
Be aware of these marketing and scam tactics and be very careful to engage with anybody who uses them. Before discussing or purchasing any services with anybody who contacts you, research them thoroughly to verify who they are and what they do. Check websites or information in the public domain. Look closely at the email addresses and websites noted in their emails to see if there are minor differences from what is normal, which is a tipoff that they are being deceptive. They may not use good English and may start their communications without using your name. Common email providers, such as those with Gmail and Yahoo accounts, are not used by legitimate individuals, and the usual ending for a company (.com) may be shortened to just two letters (.co). DO NOT provide payment or bank information to anybody or entity whose identity you have not verified.
Finally, some legitimate companies offer to market your book in various ways (e.g., book fairs, TV and radio shows or ads). Some want you to republish your book with their company and say you need to change the price of your book to increase sales, and they will do this for a fee. These types of services are usually paid in advance, and their services usually do not generate enough additional sales to cover the initial cost of their services, let alone cover any of your additional costs (e.g., expenses related to attending a book fair to sign books). While Byblio Press provides limited marketing services, we can provide authors with the names of legitimate individuals and companies that do.
